Rebranding Allegheny Coffee & Tea

Activism-Focused Media Outlet

Objective: Distinguish and modernize Gardens of Stonebridge's branding system and create an engaging but manageable long-term social media strategy.

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Rebranding Allegheny Coffee & Tea

Expanding Brand Reach

Allegheny Coffee & Tea is located on Penn Avenue, a Pittsburgh shopping district well-known for its personality and locally owned boutiques. I pivoted their logo toward a hand-drawn aesthetic to align with the authenticity and history of the shop.

By exerting their brand in new ways (attractive coffee bags, more personalized cups, new merch, etc), Allegheny Coffee and Tea cemented their status as a Penn Avenue gem.

Ready to start the process for yourself?

Studio Crumple is a design agency that specializes in re-branding existing organizations whose visual identities aren’t currently pulling their weight.

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