Rebranding Texas Impact
Interfaith activist group
Objective: Focus Texas Impact’s brand toward an approachable yet sturdy identity.
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Tagline Update
We got to peek into Texas Impact’s 1973 Articles of Incorporation (their founding document) as part of the research phase of this project. The document described religious leaders from various faiths coming together to prioritize and organize around issues of social justice. This concept is straight up radical, even by today’s standards. Which made us think “why aren’t they TELLING people how radical they are?”
Their tagline, “People of Faith, Working for Justice” became: “Faithfully Radical, Radically Faithful”