Rebranding Weekly Witness

Activism-Focused Media Outlet

Objective: Redefine Weekly Witness’ visual identity to reflect the podcast’s quick, clear and up-to-date responses to complicated government policy changes.

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Rebranding Weekly Witness

Paring Down Information

The complexity and amount of information Weekly Witness interprets for listeners can feel overwhelming. We needed a minimal, friendly cover image to show how accessible the podcast is for a listener coming in with little knowledge of Texas politics.

I kept the warm tones from the original image, settling on a sunny yellow as a prominent brand element. Simplifying the amount of information on the podcast cover image by keeping it static welcomes listeners (new and old) while also maintaining a sense of reliability.